AI Brand Visibility Case Study: Respeecher 47→82%
When filmmakers and audio studios ask ChatGPT for AI voice tools, Respeecher is now a go-to professional pick.
It's named in 82% of filmmaker answers (up from 47%) and 72% of professional-studio voice-cloning answers (up from 26%) with 100% positive mentions and usually ranked right behind category-giant ElevenLabs.
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Introduction
Respeecher is a professional-grade AI voice synthesis and cloning company known for film, TV and studio work with high-fidelity, ethically-produced voices used in serious productions.
In a market where ElevenLabs dominates by sheer volume, the goal was never to out-shout the mass-market leader. It was to win the questions that matter to Respeecher's actual buyers that are filmmakers and professional audio studios where craft, fidelity and rights matter more than mass-market convenience.
What we did
CrowdReply helped Respeecher show up in the conversations its buyers were already having on Reddit such as voice-over artists, AI content creators, game and video makers discussing which voice tools actually hold up.
The approach is to be genuinely useful and on-topic in each thread (never spammy), so that both buyers and the AI assistants reading these communities increasingly treat Respeecher as the credible professional option.
The questions Respeecher is winning on
The gains are concentrated exactly where Respeecher is strongest at high-end film and studio voice work:
More wins
The pro pick, right next to the category giant
In these answers, Respeecher is consistently named as the professional, studio-grade option typically ranked second only to ElevenLabs, and ahead of the rest of the field:
Appearing as the credible pro alternative to the market leader on the exact questions serious buyers ask is worth far more than scattered mentions across generic queries.
Flawless sentiment, near the top
Every single mention of Respeecher in the period was positive (100%), and on average it was ranked around 2nd a remarkable quality signal. When ChatGPT brings Respeecher up, it's not a footnote; it's a genuine recommendation.Genuinely high community resonance
It owns useful content including a comparison play
Respeecher's own website is among the top sources ChatGPT cites and the pages doing the work are its practical guides including a smart competitive page aimed at buyers shopping around:
Biggest low-hanging fruit: Owning your citations is the part you fully control. Respeecher's “best tools” and “alternatives to ElevenLabs” guides are already being cited proof the approach works.
Expanding these (more filmmaker- and studio-specific guides, plus head-to-head comparison pages) is the fastest, most reliable way to win more answers, because the source is internal.
Top cited sources overall
The sources ChatGPT cited most across these answers — a media-heavy mix where Reddit and YouTube matter as much as vendor sites:
Where it happened: the communities
Respeecher's traction came from being genuinely helpful in the communities where its buyers and adjacent creators spend time.
CrowdReply helped it join these conversations naturally and on-topic, contributing useful answers rather than promotions. The most active communities included:
Text-to-speech & voice-AI communities
AI content-creator & YouTuber communities
Game- and video-development communities
Audio-production communities
Recommendations: how to win even more
Actionable next steps we'd prioritise to push Respeecher's AI visibility further:
Lean into the pro-studio positioning (highest ROI). The filmmaker and studio questions are where Respeecher wins. Double down with more filmmaker/studio guides and comparison pages its “alternatives to ElevenLabs” page is already cited, so expand that play.
Decide on game-dev TTS. Either invest in dedicated real-time/gaming content to defend that question, or consciously deprioritise it and focus the energy where Respeecher converts.
Own more citations. Respeecher's own site is cited but trails the leaders. More “best/alternatives/vs” guides aimed at its core buyers are fully in its control.
Expand beyond ChatGPT. Today's wins are concentrated in ChatGPT; applying the same playbook to Gemini and Perplexity would extend reach to the assistants creators also use.
